What’s usually written as “世の中” (yo·no·naka), meaning “out in the world”, is written, in our brand, as “世の仲” (yo·no·naka), meaning “unity of the world”.

At Studio Yononaka, we seek to explore the beauty of the world not only physically, but also by appreciating, taking inspiration, and collaborating with various artists and creators.

Our scarves are what we use as our medium to showcase the “Yononaka”. They are rectangular, bandana-like scarves, which not only provide versatility and function, but also allow the perfect space for artwork.

Please take a look at our collection here.